Let's talk about what's actually in your bathroom.
Most shower gels - the ones in Boots, and the ones lining the shelves of every supermarket - are built around one thing: Sodium Lauryl Sulfate (SLS) or its close relative, Sodium Laureth Sulfate (SLES). These are aggressive, cheap detergents. The same class of chemicals used in engine degreasers. They foam impressively, they're inexpensive to produce, and they strip your skin of its natural oils every single time you use them.
Then come the silicones to mask that - coating your skin so it feels soft for about 20 minutes. Then come the parabens to preserve it all cheaply. Then comes a cloud of undisclosed fragrance chemicals that legally don't need to be named.
Your skin isn't just a surface. It's home to billions of microorganisms, it's a whole ecosystem - that protects you every day. SLS doesn't distinguish between the grime you want gone and the microbiome you need. It strips both.
The average budget shower gel? It's a cost optimisation exercise with a "nice" smell.
PLOUF is not that.
We built our formula around plant-derived cleansers — Sodium Coco-Sulfate, Lauryl Glucoside, Decyl Glucoside — that clean without stripping. Around Glycerin and Saccharide Isomerate, which actually draw moisture into your skin and keep it there. Around Panthenol (Pro-Vitamin B5) to condition. Around mild, globally approved preservatives in minimal amounts.
No SLS. No parabens. No formaldehyde releasers. No petroleum derivatives. No hidden fragrance cocktails.
And the scent we do use? Every allergen-relevant component is declared. Right there on the label. Because we think you deserve to know what you're putting on your body.
Your skin does a remarkable job of protecting you. The least your shower gel can do is help, not fight against it.
It's time to make the switch to a body wash that cares for your skin and the planet.