When was the last time you actually thought about your body wash?
For most people, it’s a default purchase. A grab-and-go decision while stocking up on other bits in boots. But here’s the thing: your shower gel isn’t just a hygiene product, it’s a daily ritual. It touches your skin more than your face moisturiser. It sets the tone for your day (or your night). So why are you still using something that smells like synthetic fruit and leaves your skin tight and dry?
It’s time for an upgrade.
The problem with supermarket shower gels
Overloaded with Synthetic Fragrance
Most mainstream body washes rely on mass-produced synthetic scent blends designed to appeal to everyone, which really means they appeal to no one. That generic “fresh” or “floral” smell? It’s likely made from dozens of cheap aroma chemicals designed to linger, not delight.
Stripping Your Skin
The surfactants (cleansing agents) used in mass-market formulas are often too harsh. They work very well - but at a cost. Tightness, dryness, or that squeaky-clean feeling? That’s your skin barrier screaming.
Designed for the Shelf, Not Your Shelf
Aesthetics matter. We design every other part of our home to reflect our taste - so why settle for fluorescent plastic bottles and outdated branding in the room where you start and end your day?
Why your body wash should be a little bit of luxury
Here’s a little-known truth: what you use in the shower has a huge impact on how you feel. The scent, the texture, the visuals - they all feed into your mood.
That’s why premium body care exists. It’s not just indulgence. It’s self-respect.
A great scent changes everything.
It lifts your mood. It grounds you. It creates memories.
Your skin deserves better.
Your face gets all the love - but your body is 95% of your skin. It deserves thoughtful, nourishing ingredients, too.
Our bathroom should be your sanctuary.
Not a storage for mass produced products.
Meet Plouf: The Body Wash That Changed the Game
We created Plouf because we were tired of choosing between good for skin, good for the planet, and good design.
Here’s how we do things differently:
1. Perfume-Grade Fragrance
Each scent is crafted to evoke a place, a feeling, a memory.
Alpine Forest is crisp and grounding.
Beach House is warming and nostalgic.
Narcissi is floral and indulgent.
They’re refined, complex, and genuinely addictive.
2. Gentle on Skin, 97% Naturally Derived
We use high-quality natural surfactants that effectively cleanse your skin without stripping, leaving you feeling soft and smooth for up to 72 hours.
3. Design That Deserves to Be Seen
Minimal, chic, and made from 95% sugarcane.
Still Using Supermarket Shower Gel?
We’re not saying you need to overhaul your entire routine. Just start with one simple switch - your shower gel. It’s the product you’ll use every single day so you might as well make it one that feels like a treat!
Upgrade your shower. Upgrade your mood. Upgrade your skin.
→ [Explore the Plouf collection]